The Artforms Of Yesterday: BOND with Artform
BOND with The Artform Studio was a presentation and conversation with stylists on the hairstyles of the 70’s and how they are inspiring hair looks today. Sherry Younge, salon owner and lead presenter, took the audience on this journey through the “Artforms of Yesterday” while discussing how SEVEN products were used to create the looks, specifically the versatility of BOND.
From the end of the 60s to the beginning of the 70s, women were still teasing their hair and using lots of hairspray. Similar styles as the one portrayed here on Tkay, were popularized by Icons like Aretha Franklin. Using SEVEN Hair Care products, Sherry was able to still create a voluminous updo with silky smooth hair.
To achieve this look:
- BOND shampoo/conditioner
- BOND reparative spray
- CUBICA dry shampoo
- CUBICA classic hairspray
This was the transition into the 70s becoming an era that offered hair dressers a bigger canvas and a multitude of possibilities for dressing the hair. This was an era after the Civil Rights Movement where everyone was letting go of their hair, moving from big bouffant like hair dos to extreme lengthy hair. Icons like Cher, who was well renown for having long dark locks, truly embodied the liberated state that women were freely expressing at this period in time. Today, women are using hair color as a form of creative expression. We see different hair coloring techniques test the limits of how hair can be, and why it's so important to use products that will maintain the integrity of the hair.
To achieve this look:
- BOND shampoo/conditioner
- BOND reparative spray
- DIAMOND serum
- ARMURE leave in conditioner
- SATARA seal spray
Now moving into the mid 70s, you notice women transitioning from relaxing their hair to keeping it more natural. Roberta Flack was an epitome of this statement, as she was an Icon who would stand up about growing out her hair and had a big influence on other women practicing protective and braiding hair styles during this time period. Seeing that curls today are becoming more prominent, SEVEN Hair Care offers a wide selection of hair styling products for all types of hair textures.
To achieve this look:
- ARMURE reconstruct mask
- ARMURE leave in conditioner
- GAZAR shine spray
- GAZAR diamond serum
- KENTE bond reparative spray
- SATARA texture cream
Closing out the 70s era we start to notice more free-flowing layered hairstyles, as we begin to enter into the disco era with more funk/soul vibes. The most iconic look we got from this time period was inspired by the flared out styles worn by Farrah Fawcett. In an era where many women relied on hair spray and pinning their hair up, we started to see a huge transition with these new layered hair styles truly portraying a breath of fresh air, femininity and freedom. Many of these layered hairstyles have transcended overtime, and now hair stylists practice certain techniques to achieve these look such as; adding texture and shape to the hair, and cutting the hair a certain way to create more movement.
To achieve this look:
- RINZU heat defense spray
The entire era of the 70s was surrounded by detail and design which is exactly what we strive to represent here at The Artform Studio. The Artforms of Yesterday collection was curated by Sherry Younge to showcase the different eras that harmonized hair, makeup, music, and style. We take pride in the fact that we work towards building a relationship with our clients and their hair, and raising awareness of the ever changing hair industry, everyday.
